In my first-year UX/UI class, I was tasked with crafting a website tailored to a proto-persona, representing our target user. This project delved deep into the essentials of creating an excellent user experience online. I prioritized simple navigation, emphasized key details, and optimized user interaction. Identifying crucial factors such as trail difficulty and available amenities, I aimed to cater to the needs of my intended audience effectively.

Through this project, I learned the fundamentals of user accessibility and grasped the significance of understanding a brand’s target audience.